About

Hi, there!

Hello, my name is Allison, and I am a multidisciplinary creative with a strong passion for problem-solving and crafting delightful product and experience solutions that positively impact people's lives. Through active listening and empathetic consideration of user concerns, I use data-driven insights to build a story that is iteratively tested and refined to ensure successful outcomes.

With over a decade of experience as a UI/UX Designer, primarily in the fashion industry and tech sector, I have worked with several large corporations. Currently, I am working at Treering Corp., a tech company, where I collaborate with analytics to develop testing plans, design strategies for improving site conversions, and work with engineers on implementation. My background is in Fine Art, and I hold degrees in Advertising Art and Design and Visual Communications. My extensive 15-year experience in e-commerce in the fashion industry has exposed me to various design domains, such as interactive design, information architecture, user testing, and promoting company growth.

As a Visual Designer, I have had the pleasure of working with a diverse range of teams, and I have developed a modern, engaging, and user-friendly design style. My primary goal is to leverage my expertise in web design, product design, and branding to create meaningful and impactful designs.

My passion for visual design began during my first four years of working as a package designer for popular kids' toys such as Care Bears and Osh Kosh B'gosh. Eventually, I transitioned to web design, and for twelve years, I worked in e-commerce for prominent fashion companies such as Delia's, Steve Madden, Macy's, and Aeropostale. I designed their websites and mobile experiences, interactive finders, and lookbooks, grew their social media, and developed quarterly website testing plans and email campaigns. My responsibilities later expanded to include managing model and product photoshoots and casting models as an Art Director.

In 2015, I relocated from New York City to San Francisco and entered the tech industry. At Treering, I started by designing yearbook themes and marketing collateral before taking on more significant responsibilities like designing the website and mobile experience, emails, and animated ads. My current role at Treering is versatile, and I am working with the marketing and product teams to research and explore how we can enhance our product and experience.

In 2021 I relocated to Denver, Colorado, where in my free time, I enjoy traveling to new places with my husband and corgi, practicing yoga, hiking, experimenting with new apps, and collaborating with friends on creative projects. I also have a love for coffee.