A brand system for Treering's flagship educator event series — built on a quiet detective metaphor: paper, ink, evidence. Everything an instructional team needs to talk to advisers without sounding like software.
Set in Special Elite, all caps, two lines, optical centering. The companion "Yearbook Confidential" tag — a tipped rectangle border — is the only ornament we use on every surface. Treering Yearbooks Live always lives bottom-left when paired.
The series is built around one anchor — a saturated, cinematic green — set against warm off-white paper. Sticky-note accents are used sparingly, one at a time, to flag a single thing on a surface.
