Redesigning the Yearbook Theme Kit Discovery Experience

OVERVIEW

I redesigned the experience for browsing and selecting yearbook theme kits to make discovery more intuitive and inspiring for users. The existing flow made it difficult to compare themes and understand what each kit included, leading to friction during selection.

ROLE

Design Director

THE PROBLEM

Users couldn’t see the full contents of a theme kit.
Users didn’t understand what was included.
Discovery felt uninspiring.

RESEARCH & DISCOVERY

Focus group sessions of 10–15 people per session helped uncover hidden issues.

THE OLD FLOW

Users only could see the cover and two designed spreads, and unable to see any of the artwork included.

The full theme can only be seen by selecting it, and changing all their pages in their book.

THE REDESIGN

Simplified browsing
Improved discoverability
Help users compare themes faster
Reduced friction in decision-making
Created a more inspiration-driven experience
Improved visual hierarchy

The new flow

HOME.jpg
HOME Filter nav.jpg
Layouts-2.jpg
Graphics.jpg
Backgrounds.jpg
Style Guide.jpg

Read my interview on Theme Kit Finder

How listening to customers transformed theme discovery

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