Allison - Digital Designer & Creative Director
Digital Designer and Creative Director with over 2 decades of experience in web and print design, concept development, interactive design, social media content, email marketing, ecommerce and illustration.
0
Macys Cover Page.jpg

Macy's

The Macy's Dress Finder microsite was an interactive platform designed to assist users in identifying the perfect dress based on their body type or specific occasion. The microsite utilized intuitive user interface design principles and robust search functionality to provide users with a personalized and effortless shopping experience. It also aimed to enhance the user's journey by helping them find the most flattering dress while also streamlining the shopping process.

Macys Dressfinder Mockup _01a.jpg
Macys Dressfinder Mockup _02a.jpg
Email Design

Email Design

As a member of the Macy's.com team, a significant aspect of my role involved designing email marketing campaigns for renowned brands such as INC, Ideology, and Bar III, among others. My responsibilities included creating visually compelling designs, ensuring brand consistency, optimizing email layouts for various devices, and work closely with a copyrighter to craft the best language.

Macys phone email mockup_02.jpg
Bar III Microsite

Bar III Microsite

Macys BarIII Mockup.jpg